World Class Mobile App Development. Delivered.
Strategy
We can help you develop your mobile strategy to ensure you maximise your ROI and capitalise on the unique features that mobile can offer. Market share data can be misleading, and platforms are confusing. Smudge makes sure that you understand the challenges, pitfalls, and advantages to different platforms before you make an investment in them.
Our Advantage
We have unique access to local market share information, and our consultants are bona fide experts in the mobile industry. We can help evaluate how many Android's, iPhone's, and iPad's are being used in New Zealand.
- Which platform outperform their market share
- Market segmentation and how it's changing
- Understanding fragmentation and the challenges to good Mobile Strategy
Interface Design
Our team is skilled in navigating the nuances of mobile platforms, and we recognise the different design paradigms that mobile demands. We consider practicality - such as which parts of the screen are the easiest to touch and contrast levels in direct sunlight. As a result, we produce designs that utilise a natural, mobile context rather than a scaled down large-screen paradigm.
Our Advantage
We place a focus on design at a high level early in the project to ensure that all features are built into the experience from day one, rather than being tacked on as the project develops.
- Mobile design not scaled desktop design
- High level focus on interface and use case
- Beautiful graphics that fit brand guidelines
Development
We have a tight team of platform specific developers, and use industry leading processes to ensure quality and confidence. We create maintainable and scalable code.
Our Advantage
Our applications are in use every day all over the world. Whether you are looking for an app to cover an event, or as part of your core business, we've got the experience.
- Experienced team
- Agile Development Process
- Current Development Tools
Training
Already have mobile projects? We can provide advice and training. We can help your team understand the importance an intuitive interface and the process required to design one. We can also help your team brush up on their development skills or train for a new platform.
Our Advantage
We train our own staff with the same regime. Get better results from your mobile development team.
- Flexible regimes to suit all organisations
- We train on all aspects of development
- Goal driven
Featured project
Client name : Vodafone My Account for iPhone
