About Smudge

Based in Christchurch, New Zealand, Smudge Apps was originally born in 2008 as an iPhone development house. We were one of the first iPhone developers in the country and, along with our subsidiary brands, have quickly grown to become a preeminent world wide player in the “App Store” industry.

On the iPhone platform, Smudge and its subsidiaries have produced multiple applications that have entered Apple’s “Top App” (most downloaded) lists worldwide in both “paid” and “free” categories. We have had more than 7 million downloads of our products.

We diversified our skill set to other platforms and released various titles for the Android (Google) Mobile Platform and mobile web. This early product development experience provided a solid foundation of unique knowledge which we now offer to clients who require world class mobile solutions to be developed for a variety of platforms. With specialist skills in user experience design, graphic design, and development we offer end to end solutions for any mobile requirements from consultancy through to deployment for any mobile device.

Our results speak for themselves. Check out our work here


About our Process

At Smudge Apps we work closely with our customers towards the common goal of producing quality products and bringing them to market quickly and effectively for a cost-effective investment. We develop in a goal orientated manner, focusing on meeting project goals and achieving the design pillars set out in early development.

The development approach is tailored to the unique requirements of each project. Initial high level design focuses on:

• Ideal user experience
• Tools, required content and build pipeline
• Key project risk areas
• Deliverable requirements

Our development team works in iterations, allowing for client testing and feedback at regular intervals. Any issues are raised and resolved quickly and effectively.

Your point of contact--your project manager--will have complete understanding of the high level design and goals, the development process, and any potential problems.

Our Vision

We are evangelical about mobile, and about contextualising useful information. We love to build products that people love to use.